What title case is
Title case is the convention of capitalizing the important words in a headline while leaving the minor ones — short articles, conjunctions, and prepositions — in lowercase. It's what separates 'The Complete Guide to Light Roast Coffee' from a sentence-cased or all-lowercase line.
For SEO, consistent title case isn't a ranking factor, but it's a polish factor. Headlines, H1s, and title tags written to a single, deliberate style look professional and trustworthy in the search results — and a listing that reads as credible earns more clicks than one with sloppy, inconsistent capitalization.