What Open Graph tags do
When someone shares your link on Facebook, LinkedIn, Slack, WhatsApp, or X, the platform doesn't show the raw URL — it builds a preview card. Open Graph meta tags are the instructions for that card: og:title, og:description, and og:image decide the headline, blurb, and picture a follower sees in their feed.
Leave those tags out and the platform guesses, often badly — grabbing a logo, a navigation label, or nothing at all. Social shares don't pass direct ranking signals, but a sharp card earns more clicks per share, and that referral traffic and brand exposure feed your SEO indirectly. Getting the tags right is a five-minute job with an outsized payoff.