Why readability matters for SEO
Google has no 'readability score' ranking factor — but readability still shapes rankings through behavior. When a page is hard to read, visitors bounce back to the search results faster, scroll less, and convert worse. Those engagement patterns are exactly what Google's systems are tuned to notice.
There's also a relevance angle: search results tend to cluster around a reading level that matches the query's audience. A graduate-level essay aimed at a beginner question is mismatched, no matter how accurate it is. Writing to the level your readers actually expect keeps them on the page — and that is the signal that moves.