Why internal links and anchor text matter
Internal links are how authority and context flow through your site. They help Google discover new pages, show which pages you consider important, and establish topical relationships between articles. A page with no internal links pointing to it is a page Google may struggle to find or value.
Anchor text — the visible, clickable words of a link — is the label that travels with that signal. When you link to a guide with the anchor 'light roast brewing guide', you tell Google what the destination is about. Vague anchors like 'click here' or 'read more' waste that opportunity, passing a link with no descriptive context attached.