Why heading structure matters for SEO and accessibility
Headings are the skeleton of a page. The H1 through H6 tags tell Google — and screen-reader users — how your content is organized: what the page is about, which sections sit under which topic, and where one idea ends and the next begins. A clear hierarchy lets a crawler understand a long article without parsing every sentence.
That structure feeds directly into how Google extracts featured snippets and the 'jump to' links it sometimes shows beneath a result. It's also an accessibility requirement: assistive technology lets users navigate by heading, so a broken outline is a broken experience for them — and accessibility and SEO increasingly pull in the same direction.