Audit deliverable template
SEO Audit Template: Evidence, Impact, Fix, Verification
Document every SEO finding in a consistent format that engineering, content, and leadership can act on.
Download a reusable template
Editable Markdown opens in any text editor. The completed example uses fictional data. You can also fill out the builder below and export a printable report.
Build your audit action list
Record your findings, evidence and next checks. This worksheet does not crawl a website. Your inputs stay in this browser.
Preview the report
SEO report Period: Not supplied Comparison: Not supplied SUMMARY No summary supplied. AUDIT FINDINGS 1. Untitled finding URL: Priority: Review Evidence: Action: Owner: Verification: WORK COMPLETED Not supplied. NEXT ACTIONS Not supplied. SOURCES, FILTERS AND LIMITATIONS Not supplied. Prepared with RankCrab's free report builder. Values and conclusions are supplied by the author; no live crawl, rank check or causal analysis was performed.
The template is built around implementation. Each issue needs a reproducible observation, affected scope, business consequence, recommended change, and acceptance criteria.
Keep one mechanism per finding
Do not bundle unrelated title, canonical, speed, and content problems into one ticket. Atomic findings are easier to assign, test, and close.
Use examples and rules
Show representative URLs and the pattern that identifies the whole affected set. This prevents a team from fixing only the examples.
Write acceptance criteria
Describe the expected response, directive, markup, rendered state, or metric after the change. Include both a positive and a negative test where relevant.
Questions & answers
How often should I repeat this process?
Repeat it after major releases or migrations and on a regular cadence for pages that drive leads or revenue. Monthly is useful for active sites; quarterly may be enough for small, stable sites.
Which issue should I fix first?
Prioritize blockers that prevent crawling, indexing, rendering, or conversion. Then work from high-value pages and broadly repeated template issues down to isolated cosmetic improvements.