# Example: Acorn Studio monthly SEO report

**Fictional worked example — not a customer result.**
Site: example.com
Reporting period: September 2026
Comparison period: August 2026 (30-day aligned windows)
Prepared by: Example content team

## Executive summary

Organic clicks increased from 1,000 to 1,200 (+20%) while qualified leads fell from 20 to 18 (-10%). The totals alone do not explain the difference. Review the landing-page mix and contact-form tracking before expanding the content budget.

## Outcomes and search performance

| Metric | Current | Previous | Interpretation |
| --- | --- | --- | --- |
| Qualified organic leads | 18 | 20 | Two fewer leads; small sample |
| Organic clicks | 1,200 | 1,000 | More visits from search |
| Organic impressions | 40,000 | 38,000 | More visibility; query mix still needs review |

## Work completed

Service-page copy and relevant internal links updated September 10. Published HTML and link destinations checked September 11. No causal lift is claimed.

## Next decisions

1. Analytics owner: verify form events and the lead definition this week.
2. Editor: compare service-page and informational query groups using matching filters.
3. Developer: review the staging canonical found in one supplied template.

## Source and limitation notes

Synthetic GSC and lead figures. Nonbrand query filter; all devices/countries. Export row limits and attribution must be recorded in a real report. The small lead count and changing query mix limit conclusions.

Template: https://www.rankcrab.com/tools/seo-report-template