# Monthly SEO report

Report owner:
Site:
Reporting period:
Comparison period:
Prepared on:

## Executive summary

What changed? What evidence supports that conclusion? What decision is needed?

## Outcomes and search performance

| Metric | Current period | Previous period | Interpretation |
| --- | --- | --- | --- |
| Qualified organic leads | | | |
| Organic search clicks | | | |
| Organic impressions | | | |

Leave unavailable data blank. A zero baseline does not support a percentage change. Use equal periods or disclose daily normalization. Keep filters consistent.

## Work completed

| Change | Affected pages | Release date | Verification |
| --- | --- | --- | --- |
| | | | |

## Next decisions

| Action | Evidence | Owner | Target date | Success check |
| --- | --- | --- | --- | --- |
| | | | | |

## Source and limitation notes

Record export dates, country/device/brand filters, conversion definitions, attribution, missing rows, tracking changes and seasonality. Separate observations from possible causes. A before/after change alone does not establish causation.

Template: https://www.rankcrab.com/tools/seo-report-template